The YELD Mentorship Program is YELD’s six-months flagship program aimed at helping micro and small enterprises to scale up through customized one-on-one business-specific mentorship coupled with training, coaching, and advisory services offered by experienced mentors and advisors. The program targets  self-employed youth entrepreneurs running startups whose goal is to join SMEs category. It is also designed to support ready-to-launch ventures at various stages of the entrepreneurial process. It offers entrepreneurs practical guidance in their entrepreneurial journey, from identifying a market opportunity to developing a business model to learning how to launch and pitch their venture for funding goal. Entrepreneurs will examine the critical customer-facing and operational aspects of laying out a business model, as well as the activities related to launching a venture and achieving product-market fit. The program offers insight into how to best contribute unique talents and skills, and engage with the nuances of putting together a founding team.